Media and Leadership - Learning The ersusive Language of media

This commercial influences all my 3 brains.
1. When I see I shout “wow”. It is my reptilian brain.
2. When I see and listen the music it appeals my limbic brain.
3. Then I think and it appeals my neocortex brain.
There are same ways of convincing in this commercial.
1. Symbol. When we see the symbols of “Oriflame”.
2. Repetition. We can see and listen the same words repeated in the commercial.
3. Big lie. Is it much better and healthier other lipsticks?
4. Hyperbole. They persuade us by making claims.
5. Beatiful people. The beautiful girl attracts everybody’s attention and this is one of the ways of persuading.